Decision trees can be used to identify customer profiles or to predict who will resign. Using the Titanic dataset, learn about its advantages and pitfalls, as well as better alternatives.
You own a store. How do you discover purchasing patterns, such as which items tend to be bought together? Knowing this can improve your product placement and advertisement.
You have customers. But how should you categorize them to target sales? How many of such categories exist? To answer these questions, we can use cluster analysis.